Boost your brand and bottom line with Obsidian Screen Technologies

 In Obsidian News

Welcome to 2022, which for many business owners begins as the year of uncertainty, especially when it comes to retail sales and brand recognition in a world where COVID-19 is something we all have to get used to living with.

Making your brand stand out, and getting more eyes on your marketing is key because the truth is, retail will boom once things get back to normal. As the world begins to open up, people are going to be desperate to get out, and travel, go out to shows and restaurants and shopping malls, and most importantly, socialize with others.

And, 2022 is gearing up to be a year like we haven’t seen before in the world of digital advertising.

The advertising playing field has clearly changed, and the Obsidian Screen’s versatility and scalability will help ensure that your retail business stands out among consumers because creative and unique marketing tools attract new and returning customers, helping to achieve sales projections, all while keeping within your annual advertising budgets.

“If you want to create an impact, which is what most retail stores want to do, you can do a lot with the SHAPES and TILES of the Obsidian Screen because the versatility of the screen material allows you to be as creative as you want to be,” explains Chris Cavalieri, who along with Adrian Kitai co-founded Obsidian Screen Technologies.

The versatility of the Obsidian Screen technology allows the business owner, regardless of the size of the business, to create custom 3D or 2D projection screen SHAPES to suite their brand or logo. In addition, the Obsidian Screen TILES utilize the highest quality screen material to seamlessly and effortlessly join panels to form large, creative, and very attractive displays.  Obsidian Screens are unlimited in size and potential, and make digital signage infinitely scalable, and most importantly, highly visible from all angles.

There is a science to capturing the attention of a potential customer, especially in world that has been turned upside down by a global health crisis. The goal of any business when it comes to advertising is to not only to attract consumers to view your advertisement, but to ultimately take action, and move toward a purchase, and when it comes to visual advertising, size and shape matter.

Obsidian Screen Technologies will no doubt help amp up your brand and help boost your bottom line.

Obsidian Screen Technologies is a member of The Forge – a business incubator funded by McMaster University, serving novel and scalable start-ups in the Hamilton, Greater Toronto and Niagara Regions.

To learn more about this new technology and how it can help increase your return on your advertising investment, visit

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